It's all hogwash when it comes to microsoft. Nothing creative nor cultural about it. Steve Jobs was right, except that Apple wasn't the only group with culture.
A whole world with culture.

Microsoft has always been notorious for not favoring creative genius in any way (with the exception of genius that could be domesticated). But real genius, the kind that makes s persons skin crawl or swipes the tapestry from under their feet.

Good artists copy, great artists steal...but the best artists kill.

Beauty always has to be created at the cost of something...even if it means shifting the balance somewhat.